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Futureproof your business with human resources market research

The human resources industry is tasked with developing an effective workforce that can keep organizations running smoothly and achieve the next set of lofty ambitions. To do this successfully, human resources professionals need to have an accurate understanding of the talent market, keep a pulse on trends around workplace expectations and needs, and find appropriate workforce solutions to drive business goals. HR teams must also figure out how to optimize talent acquisition, development, retention, and performance. 

The human resources industry has the critical duty of meeting organizational needs by assembling the right workforce—one that can achieve company goals at present and into the future. HR leaders and people teams must stay abreast of economic, cultural, and technological shifts and adapt accordingly. Otherwise, they risk having a mismatch between the workforce and the business needs—whether it’s an issue of size, skill set, efficiency, or cost. 

Human resources market research can help HR and people teams investigate these areas and answer key business questions, such as:

How to attract candidates

  • Where and how do job seekers look for new opportunities?
  • What critical factors do candidates look for when considering roles and companies? What is the employee value proposition to prospective candidates?
  • What tools and resources need to be in place to attract talent? Do candidates look for any particular equipment, software, or structures before considering a role?
  • What is important to candidates to develop their skills, have the right learning opportunities and experiences to grow in their careers?
  • What strategies are most effective for sourcing talent? How do we adapt them for different functions, demographics, and geographies?

How to hire the right talent

  • What are the hiring norms and expectations in this industry or functional area?
  • What types of people and skills do we need to be successful as a company now and in the future? What are our talent gaps and needs vs what is available in the market?
  • How is our company perceived?

How to best manage and measure our workforce

  • What type of training is expected in this field? 1:1 onboarding, mentoring, internal classes, webinars, or something else?
  • How do we structure effective training and development programs?
  • What tools and resources can help our existing workforce be more successful?
  • How does our productivity and efficiency compare to industry benchmarks?
  • How should we approach structuring diversity, equity, and inclusion (DEI) efforts?
  • What employee resource groups (ERGs) should we build and how should they be operated?

How to retain our employees

  • What keeps professionals at their organizations?
  • What is the main driver of turnover in the industry?
  • How does our company culture and work environment compare to other workplaces?
  • What benefits and perks do employees truly value?

Want to see how NewtonX can help you?

Take it from the world’s leading companies.

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!

Senior Research Program Manager, Microsoft

There is no other research known to us that is this forward looking when it comes to innovation.

Carina Manteuffel
Engagement Manager, McKinsey & Company

Human resources market research audiences we reach

Impact-driving human resources market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your human resources research questions.

At NewtonX, we have developed a highly effective approach to reaching the correct human resources market research audiences. Our team of experts utilizes a proprietary platform that leverages AI and machine learning to identify and connect with the most relevant individuals in the industry. Our extensive network of professionals includes HR executives, talent acquisition specialists, and diversity and inclusion experts. We use our platform to quickly and accurately identify the decision-makers and subject matter experts that are most relevant to each project. Our in-house team of researchers then conducts extensive interviews and surveys to gather insights and feedback from these individuals, ensuring that our clients receive the most accurate and relevant market research data. With NewtonX, clients can be confident that they are receiving the highest quality human resources market research available. Here are just a few examples:

HR professionals

IT leaders



Product & UX designers

Project managers

Security professionals

Software engineering leaders

SaaS salespeople

Management consultants

Medical professionals

Field technicians

Our human resources market research expertise delivers data you can trust

Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their HR market research company.

of new clients start a second project with us
industries & counting reached by our search
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quality check process

How NewtonX delivers business-critical human resources research data

Using the NewtonX Knowledge Graph, we find the best minds that can offer valuable insights and inform your human resources strategies. We can tap professionals across functions and industries, which means you can unlock quality perspectives from all corners of the labor market. We have an open network of 1.1 billion professionals across the globe, so whether your company is operating locally or expanding internationally, we can help with your human resources market research needs. 

Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.

Our research capabilities can help you understand how your company and recruiting messaging are perceived, how your practices benchmark against the competition, what benefits and features employees enjoy, and how various HR initiatives can be structured. Through our custom recruiting, we can find the most relevant professionals for your specific project needs. Want us to lead the HR market research end to end? We can do that too with our research consulting services. We’ll get you decision-quality insights that set your people and organization up for long-term success.


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