Adweek + NewtonX Reveal Insights on CMO Collaboration

November 14, 2023

What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

Quantifying Collaboration: Adweek & NewtonX Reveal the Fruits of C-Suite Sync

Adweek X on December 4th @ 2:10 pm pst


  • Jackie Cutrone, CMO, NewtonX
  • Paul Barbagallo, SVP-Executive Editor, Adweek

Collaboration is critical for CMO success. Yet even among marketing leaders who prioritize building relationships and alignment across their organization and beyond, there’s a big gap between the great CMOs and the simply good.

NewtonX and Adweek will reveal never-before-seen proprietary research that quantifies the business impact of CMO collaboration and uncovers the secrets behind the best CMO collaborations. You’ll learn how great CMOs pull from other disciplines to drive change and the key principles and behaviors that elevate their performance. Get strategies to strengthen your partnerships, amplify marketing outcomes, and accelerate sales growth…elevating your marketing from good to great. 

Read the full report here.


NewtonX & Adweek: How to move from good CMO to great CMO


NewtonX & Adweek: CMOs who collaborate effectively


NewtonX & Adweek: CMO collaboration

Sign up for our newsletter, NewtonX Insights:

Your playbook to making confident business decisions enabled by B2B research. Expect market research trends, tools, and case studies with leading enterprises, delivered monthly.

Related Content

Adweek investigated the impact of data privacy policies on ad spend with NewtonX

Adweek partnered with NewtonX to gather senior marketers’ insights into the future of ad spend on platforms and publishers.

read more

Forget Emerging Tech: This is How Humans Do B2B Research

Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.

read more

How The Wall Street Journal cut through the generative AI haze with NewtonX insights

How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.

read more

Adweek + NewtonX Quantify the Business Impact of CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek reveal the skills, behaviors and attributes of great CMO collaborators.

read more

NewtonX + Adweek Launch Exclusive Feature on CMO Collaboration

Adweek and NewtonX, explore what defines a ‘Great CMO’ through the lens of cross-functional collaboration.

read more

[Report] The Digital Lead: 2024 Ad Insights & Tech Trends

NewtonX and Material reveal how marketers leverage social media and ad tech trends, backed by exclusive data.

read more