[Guide] The ultimate B2B research guide for product marketers

June 22, 2021

From competitive intelligence to brand perceptions and optimizing products for market fit, product marketers that use B2B market research effectively can standout in 2021.

Product Marketers

Download this paper if you:

  1. Are a product marketer looking to apply best practices around the latest monetization and go-to-market strategy trends.
  2. Want to learn how Netflix gains user insights, what’s the next ad platform and how to use B2B surveys for competitive benchmarking.
  3. Need to conduct research on brand awareness and reputation, ad product familiarity or market intelligence.

Click here to download ‘How product marketers do B2B research: Monetization, market intelligence, and go-to-market strategy‘ today.

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How Interbrand unlocked market capitalization with brand research

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[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
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NewtonX Appoints Kavita Anand as VP of Product

New York, NY, March 21, 2024 – NewtonX, a leading provider of B2B market research, is proud to announce the appointment of Kavita Anand as its new Vice President of Product.  From the NewtonX Knowledge
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New Research Finds a Powerful Connection Between Brand and Share Price

Originally published on PRNewswire, March 20, 2024. NEW YORK, March 20, 2024 /PRNewswire/ — New research released today by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How
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How to Influence the CEO’s Agenda with Brand Research

Join Interbrand and NewtonX to learn how insights leaders can use primary and public data to connect brand strategy and brand value.
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