Advertising spend on social media is rapidly expanding, with global social networking advertising revenue projected to grow by almost $20 billion from 2022 ($80B) to 2024 ($100B). User numbers continue to grow and so are the opportunities for new platforms to emerge. That’s why our client wanted to get advertising decision-makers’ opinions on how they could maintain their dominance in the marketplace and expand their ad revenue to capture the growing forecast.
Our client contacted NewtonX and asked us to survey over 2,000 advertising decision-makers to capture their insights on the client’s perception in the market. Using our proprietary NewtonX Graph, we scanned 54 Million professionals in the advertising industry and targeted a verified sample for the survey.
For all participants, NewtonX coded and hosted the 10-minute survey. We achieved high response rates from professionals and delivered the final results in only six weeks.
advertising professionals surveyed in 6 weeks
NewtonX’s platform provides unprecedented access to hard-to-find B2B audiences that truly understand the intricacies of the advertising industry.
Our NewtonX data allowed the client to quickly understand their perception among global brands and advertising firms. Armed with these insights, our client made data-informed decisions that led to tripling their ad revenue to well over $10 Billion.
NewtonX’s data also gave them valuable awareness of their competitor’s strengths and weaknesses, future-proofing their continual growth within the advertising market.
A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.
read moreA Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than
read moreA major social media company needed to understand how content creators on their platform thought about monetization.
read more