Filter

NewtonX-Interbrand-report-feature-1920px-feature-image

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

Young,Asian,Female,Designer,Using,Graphics,Tablet,While,Working,With

Case Study

Figma Explores the State of Designers with NewtonX Insights

Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.

Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From

Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative

Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

Article

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

Silhouette,Of,Cropped,Shot,Of,Businessman,Hand,Working,With,New

Case Study

How MBB delivers confident strategy with niche professional insights

MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of

Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made

Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image

Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as

Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy

Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good

Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at

Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

Press

Hedgeweek: Building reliable research by scaling qualitative data

Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.

Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

Progress Led Insights Framework – feature image

Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

alesia-kazantceva-VWcPlbHglYc-unsplash-x

Article

Using in-depth interviews for richer business insights

Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.

NewtonX Current

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

Article

How to use generative AI deliberately, for better B2B research results

Originally published on Greenbook on May 15, 2023. Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s

Article

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Article

Find out what clients really think using attitudinal segmentation research

Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very

Article

How research helps your B2B buyer persona evolve with your business

You want to focus your time, energy and budget on marketing to the right people. You know that B2B buyer personas can be an excellent tool to achieve this. But only if they’re created and

Article

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.

Case Study

How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

Article

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

knowledge-haystack-webinar-episode-2-900

Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

Article

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

Article

19 buyer persona survey questions for strategy insights

Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.

Article

17 customer retention survey questions to unlock relationship drivers

Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.

Article

How the right win-loss survey questions improve sales and marketing performance

Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.

Article

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

Article

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

christina-wocintechchat-com-R_W_9D-53lw-unsplash

Article

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

Article

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

Case Study

How NewtonX grew a publisher’s higher education revenue

A leading academic publisher turned to NewtonX to help them understand their customers’ curriculum needs for MBA students.

Article

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Social Media Platform Triples Revenue from NewtonX Insights – Feature Image

Case Study

How NewtonX Enabled a Leading Social Media Platform to Triple their Yearly Ad Revenue

A social media company partnered with NewtonX to survey thousands of professionals’ insights on their advertising effectiveness.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial

Case Study

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.

Case Study

How NewtonX UX Research Powered Success for a Collaboration Software Leader

How we helped a collaboration platform leader conduct UX research to better understand key customer segments before a new feature release.

Case Study

How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers

Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.

Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.

Custom-B2B-Research-Cascade-Insights-Web

Article

Why Custom B2B Research is the Secret to Exponential Business Growth

NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.

Case Study

How a global marketing agency gained top clients with C-suite insights

A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test

Article

How expert surveys power your edge in due diligence

Discover how top performing investors gain information edges with expert surveys at scale, multiplying data points from calls and maximizing research spend.

Case Study

How NewtonX scouted 5,000 life insurance professionals for product-market fit

The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in

Teamwork,Concepts,,Analysis,,Consultation,,Exchange,Of,Ideas,And,Work,Plans.

Case Study

How NewtonX helped a global data & analytics company compile a syndicated insurance agent study

Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.

Case Study

How a top private equity firm validated their investment thesis with NewtonX insights

Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in

Article

How expert network companies boost your business strategy

Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.

Article

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

Article

The new business customer satisfaction survey approach that’s revolutionizing market research

Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for

Article

The smartest people make the dumbest mistakes: the difficult art of designing an expert survey

For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.

Case Study

How NewtonX helped a top financial services company enter the US fleet industry market

Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City.

Case Study

B2B Innovations: Research Methodology that Transformed UX at Pinterest

Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.

Case Study

Why a top cloud services provider chose NewtonX to help hear the voice of late adopters

The Challenge Our client, a prominent cloud computing platform provider, wanted to hear from IT decision-makers whose companies were late adopters of cloud services. They wanted to better understand why this audience began using

NewtonX-B2B Research-For-Pinterest-UX-Web

Article

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

Case Study

How we helped a top financial services company measure advertising effectiveness among its target audience

The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical

Case Study

How we helped a top social media company understand how digital advertisers were thinking about their platform

A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.

Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Press

Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)

Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of

Close-up,Of,Electronic,Circuit,Board,With,Processor

Press

PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work

Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and

Realistic,Night,Italy,From,Space,,Venice,From,Space,,Night,Sicily

Article

AI-Powered Due Diligence: An expert network at the click of a button

Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert

Case Study

How a leading cloud software company focused on furious innovation

A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed

Article

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

Article

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Article

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

Article

The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

Report

NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends

Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention

Article

What is the importance of B2B market research?

Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.

Article

B2B customer satisfaction research tips and what to avoid

Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders

Article

Market Research Scorecard

Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.

Article

[Whitepaper] Business Outlook: Meeting the New Demands of Market Research

Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."

Case Study

GreenBook chooses NewtonX for market research industry-leading GRIT report

Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.

Article

B2B Panels are passé: NewtonX and the future of B2B market research

Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.

Article

What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

Article

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

Article

NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

Aerial,View,Of,The,Parking,At,The,Motor,Works

Article

Trending: Large corporations’ secret weapon

What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,

Article

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

Close-up,Amazing,Wavy,Trace,Of,The,Boat,On,The,River

Article

NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

Case Study

Why a leading HVAC manufacturer chose NewtonX to guide a regional expansion strategy

A leading US HVAC manufacturer needed precise insights to guide an aggressive regional expansion strategy.

Press

GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

Article

IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It

Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.

Article

Cash Deserts and the Death of ATMs

Pressure from the increasingly popular digital banking model has pushed legacy banks to cut costs and faze out physical branch networks.

Businesspeople,Discussing,And,Planning,Concept.,Front,Of,Glass,Wall,Marker

Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.