Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.
Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.
Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community.
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.
Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
Originally published on Greenbook on May 15, 2023. Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s
Leading firms are using new technology to maintain their edge, and those without it risk falling behind.
Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very
You want to focus your time, energy and budget on marketing to the right people. You know that B2B buyer personas can be an excellent tool to achieve this. But only if they’re created and
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.
As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.
Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.
Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.
Asking the right message testing survey questions will help you understand how to connect with prospects and customers.
In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.
Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
A leading academic publisher turned to NewtonX to help them understand their customers’ curriculum needs for MBA students.
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
A social media company partnered with NewtonX to survey thousands of professionals’ insights on their advertising effectiveness.
Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
How we helped a collaboration platform leader conduct UX research to better understand key customer segments before a new feature release.
Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.
A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test
Discover how top performing investors gain information edges with expert surveys at scale, multiplying data points from calls and maximizing research spend.
The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in
Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.
Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in
Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.
The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you
Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for
For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.
Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.
Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.
The Challenge Our client, a prominent cloud computing platform provider, wanted to hear from IT decision-makers whose companies were late adopters of cloud services. They wanted to better understand why this audience began using
Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical
A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of
Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and
Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert
A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed
NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.
Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits
B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the
The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant
Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should
Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention
Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.
Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders
Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.
Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."
Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.
Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.
B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.