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15 results for NewtonX Current
Thought leadership isn’t thoughtful without real industry insiders
The biggest gap in your marketing strategy isn’t your tech stack—it’s who your data actually comes from. In a NewtonX A/B validation study on business intelligence software, panel respondents and verified BI decision-makers differed by
How CMOs are balancing revenue growth and brand building in 2026
CMOs face an unprecedented challenge this year: balancing the urgent need for near-term revenue growth with the imperative to protect and build long-term brand equity. NewtonX and Adweek research shows a stark divide, with 48%
The real story behind synthetic data in B2B research
Why B2B synthetic data is harder than B2C Most synthetic data success stories come from consumer markets. Take Simile, for example: their digital twins, built on millions of verified survey responses, replicate consumer behavior with
What a $7.2B branding mistake teaches finance firms about M&A
In 2013, Microsoft acquired Nokia’s phone business for $7.2 billion. Less than two years later, it wrote off nearly the entire value of the deal. The technology story behind that failure has been well‑documented. What
Why market research is the LLM unlock
By Lance Worley, RVP Technology Accounts In B2B tech, your next customer is increasingly not starting on Google or in a Gartner quadrant. They’re opening ChatGPT, Claude, or Gemini and asking a simple question: “What
B2B’s brand budget problem is a confidence gap, not a belief gap
By Paul Hiebert | Editor, Ad Current On the surface, convincing someone to grab an energy drink looks nothing like persuading a buying committee to sign a multi-year contract for payroll software or a new
Most AI is failing. Our new research with TikTok offers a better roadmap
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
ChatGPT dominates the AI market, but the Google threat looms
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Retail decision-makers are keen to deploy generative AI, but hiring the right people may prove trickier than expected
Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.
NewtonX research finds reliability is the determining factor when buying AI, but is brand awareness coloring perceptions?
When decision-makers are debating which generative AI tools to invest in, it's reliability that tips the scales. But is brand awareness coloring perceptions?
Marketers want AI to help them be more efficient and effective, not replace their human colleagues
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
[Report] How Brand Impacts Share Price
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Sampling smart: How open networks can help financial services firms unlock more value from their B2B research
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.