-
Brand & Communications
-
Customer Research
-
Market Opportunity
-
Product Research
Industry & audience expertise
Analyze
-
Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
-
ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
-
ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
-
ArticleThe AI Frontier: How Digital Twins Are Reshaping Product Marketing
-
ReportANA + NewtonX: The Confident B2B Marketer (and how you can be one too)
-
Article
Most AI is failing. Our new research with TikTok offers a better roadmap
-
Case Study
How Coinbase Integrates AI Insights into Its Go-to-Market Strategy
-
Case Study
TikTok + NewtonX Quantify AI Automation Leadership in Advertising
-
Case Study
Schneider Electric exposes America’s hidden water crisis and calls for smart infrastructure action at Climate Week
-
Press
Salesforce Releases CIO Study 2026 as CIOs Enter the Era of Scale
-
Press
Greenbook Selects NewtonX as the B2B Data Provider for the 2025 GRIT Business & Innovation Report
-
Press
Zapier Partners with NewtonX to Reveal How Enterprises Measure AI ROI
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Market Research Scorecard
NewtonX is trusted by the F500, top market research companies and leading management consultancies. With our inside-out perspective, we found there's no one-size-fits-all model to research, hence our market research scorecard. But, enterprise leaders all agree, there has to be a better way.
Evaluate your organization’s success with our market research scorecard. It covers each of the three best practices for market research across:
- Knowledge development – How well is your team equipped with the top four skills needed for research buyers?
- Market research approach – How sophisticated is your approach to new projects and ability to consistently generate impactful results?
- Tools & partners – How do your supporting tools (software) and partners (research suppliers) meet your needs for B2B research? If your partner uses a B2B panel, how effective is it?
See what your market research scorecard results say about your organization and how to improve.
Share
Sign up for our newsletter, NewtonX Insights:
Related Content
[Whitepaper] Business Outlook: Meeting the New Demands of Market Research
Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."
read more[Infographic] Everything you need to know about the 2021 GRIT Report
Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.
read moreGreenBook chooses NewtonX for market research industry-leading GRIT report
Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.
read more