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Brand & Communications
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Customer Research
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Market Opportunity
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Product Research
Industry & audience expertise
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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Market Research Scorecard
NewtonX is trusted by the F500, top market research companies and leading management consultancies. With our inside-out perspective, we found there's no one-size-fits-all model to research, hence our market research scorecard. But, enterprise leaders all agree, there has to be a better way.
Evaluate your organization’s success with our market research scorecard. It covers each of the three best practices for market research across:
- Knowledge development – How well is your team equipped with the top four skills needed for research buyers?
- Market research approach – How sophisticated is your approach to new projects and ability to consistently generate impactful results?
- Tools & partners – How do your supporting tools (software) and partners (research suppliers) meet your needs for B2B research? If your partner uses a B2B panel, how effective is it?
See what your market research scorecard results say about your organization and how to improve.
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