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Helping our client retain market leadership in the ad tech space
Global Advertising and Technology Conglomerate
Technology
50,000+
Key Takeaways
- Quarterly, recurring brand tracker featuring the world's preeminent ad tech experts, boasting consistent 4,000 professional participation
- Respondent pool refreshed with new participants every second wave
We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.
Retaining market leadership in a highly competitive space
The ad tech space has become increasingly competitive and crowded in the last few years. New players are disrupting traditional industry behemoths. The time was apt for our client to reinvigorate its ad tech customer insight strategy by introducing a recurring, quarterly brand tracker to better meet the adapting needs of media buyers.
Harnessing regular, fresh expert insight to remain ahead
NewtonX designed and executed this quarterly, recurring brand tracker. 4,000 of the world’s premier ad tech experts from across 13 countries participated. To ensure ongoing, novel insights, we refresh the custom recruited respondents with a new sample every second wave.
ad-tech pros tracked daily
Leveraging elite ad tech expertise to win today and into the future
With a consistent, current understanding of key ad tech purchasing preferences our client is able to keep a close pulse on the relevance of its digital ad offerings, making consistent optimizations to ensure it remains the leading player in the space.
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