-
Brand & Communications
-
Customer Research
-
Market Opportunity
-
Product Research
Industry & audience expertise
Analyze
-
Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
-
ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
-
ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
-
ArticleWhat changes when your buyer is always available?
-
ReportThe State of AI in B2B Research
-
ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
-
Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
-
Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
-
Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
-
PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
-
PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
-
PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Helping our client retain market leadership in the ad tech space
Global Advertising and Technology Conglomerate
Technology
50,000+
Key Takeaways
- Quarterly, recurring brand tracker featuring the world's preeminent ad tech experts, boasting consistent 4,000 professional participation
- Respondent pool refreshed with new participants every second wave
We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.
Retaining market leadership in a highly competitive space
The ad tech space has become increasingly competitive and crowded in the last few years. New players are disrupting traditional industry behemoths. The time was apt for our client to reinvigorate its ad tech customer insight strategy by introducing a recurring, quarterly brand tracker to better meet the adapting needs of media buyers.
Harnessing regular, fresh expert insight to remain ahead
NewtonX designed and executed this quarterly, recurring brand tracker. 4,000 of the world’s premier ad tech experts from across 13 countries participated. To ensure ongoing, novel insights, we refresh the custom recruited respondents with a new sample every second wave.
ad-tech pros tracked daily
Leveraging elite ad tech expertise to win today and into the future
With a consistent, current understanding of key ad tech purchasing preferences our client is able to keep a close pulse on the relevance of its digital ad offerings, making consistent optimizations to ensure it remains the leading player in the space.
Sign up for our newsletter, NewtonX Insights:
Related Content
How a Top 3 internet company acquired new clients for their digital advertising platform
Top Internet Firm Sought to Determine Ad Platform’s Market Fit Retail media networks (RMNs) are seeing wider growth in retailer adoption than ever before. In 2021, a quarter of retailers received more than $100M in
read more