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Brand & Communications
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Customer Research
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Product Research
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Advertising Effectiveness Track and measure campaigns -
Brand Tracking Monitor brand value -
Brand Awareness Benchmark and compare -
Message Testing Refine your messaging -
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Thought Leadership Lead the conversation
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Customer Journey Research Know your buyers -
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Customer Loyalty Research Measure customer commitment -
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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleThe AI Frontier: How Digital Twins Are Reshaping Product Marketing
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ArticleMost AI is failing. Our new research with TikTok offers a better roadmap
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ArticleSegmenting the unseen: psychographic segmentation for deeper B2B customer understanding
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Case StudySchneider Electric exposes America’s hidden water crisis and calls for smart infrastructure action at Climate Week
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Case StudyPega demystifies Agentic AI and delivers a roadmap for enterprise adoption
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Case StudyKolsquare Drives Industry Dialogue and Press Coverage with Creator Economy Report
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PressANA and NewtonX Announce Partnership to Advance B2B Marketing Confidence and Impact
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PressCan AI Agents Improve Customer Experience? Teradata and NewtonX Survey Reveals Most Enterprises Aren’t Ready to be Autonomous, Despite Optimism
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PressDeloitte and TikTok Release Whitepaper Featuring Insights from NewtonX and Kantar
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Need to redefine what good looks like? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
It’s time to be honest about the state of B2B sample. Rather than rationalizing away bad data, it’s time to enforce accountability with suppliers. Be strategic about your research spend, and run pilot tests with new vendors. We’ve compiled it all into a quick visual below. Learn how Checkout.com’s Senior Customer Research & Insights Manager Matt Harris found good data—and how you can too.
Looking for good data? Download the framework here.
Hear how Matt found success in: Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth.
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