Banish Bad Data with the 3-Part Good Data Playbook

June 2, 2023

Tired of throwing out bad samples in your B2B research? Need to redefine what good looks like? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

It’s time to be honest about the state of B2B sample. Rather than rationalizing away bad data, it’s time to enforce accountability with suppliers. Be strategic about your research spend, and run pilot tests with new vendors. We’ve compiled it all into a quick visual below. Learn how’s Senior Customer Research & Insights Manager Matt Harris found good data—and how you can too.


The 3-Part Good Data Playbook teaser

Looking for good data? Download the framework here.


Hear how Matt found success in: Tell stories with textured data, not flat data: How $11B unicorn supercharges growth.

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