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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleA $385B liability vacuum: The agentic commerce questions financial institutions haven’t answered
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ArticleThought leadership isn’t thoughtful without real industry insiders
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ArticleHow CMOs are balancing revenue growth and brand building in 2026
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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Case StudyHow Pega used B2B executive insights to close the AI confidence gap
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Case StudyHow Coinbase Integrates AI Insights into Its Go-to-Market Strategy
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Make industry waves with the Progress-Led Insights Framework
Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.
Research for the sake of research doesn’t cut it anymore. Beyond insights for product, marketing, and overall strategy — enterprises also have larger agendas and issues to advance. While insights leaders often measure research impact through earned media and impressions, this is a limiting approach. Learn the 5-step playbook for using research as a tool to drive industry-wide change, as proven by Meta’s Product Manager Kristoffer Nelson and NewtonX.
Download the framework here.
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