Make industry waves with the Progress-Led Insights Framework

May 25, 2023

Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Research for the sake of research doesn’t cut it anymore. Beyond insights for product, marketing, and overall strategy — enterprises also have larger agendas and issues to advance. While insights leaders often measure research impact through earned media and impressions, this is a limiting approach. Learn the 5-step playbook for using research as a tool to drive industry-wide change, as proven by Meta’s Product Manager Kristoffer Nelson and NewtonX.


Progress Led Insights Framework


Download the framework here. 

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