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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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Build winning B2B research stacks with The Agency Insights Ecosystem
Need to optimize your B2B research process to win more business and launch winning marketing campaigns? Check out the framework below.
For insights that drive big ideas, awards, and the bottom line, agencies and marketing leaders need to build efficient research stacks. Follow the Agency Insights Ecosystem for B2B research partnerships that yield higher win rates and marketing success.
Download The Agency Insights Ecosystem.
If you’re an agency insights leader or in-house brand leader, you’ll learn best practices to build a responsive research stack that molds to tight timelines and drives campaign success.
Used by Christian Kugel, Insights Executive with 25+ years of experience across R/GA, NBCUniversal, AOL, Publicis Groupe.
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