How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
A field guide to synthetic data in B2B research
How to avoid the B2B synthetic data trap
Respondent verification in B2B research: Why knowing who’s in your survey matters more than ever
Ada set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
The clock on digital certificate management is running out. HID wanted to know if anyone was watching it
How Pega used B2B executive insights to close the AI confidence gap
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
ADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens

For insights that drive big ideas, awards, and the bottom line, agencies and marketing leaders need to build efficient research stacks. Follow the Agency Insights Ecosystem for B2B research partnerships that yield higher win rates and marketing success.
If you’re an agency insights leader or in-house brand leader, you’ll learn best practices to build a responsive research stack that molds to tight timelines and drives campaign success.
Used by Christian Kugel, Insights Executive with 25+ years of experience across R/GA, NBCUniversal, AOL, Publicis Groupe.
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