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Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it
Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.
The NewtonX Difference: Elevating Data Quality in Market Research
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
Amidst programmatic change, WARC partners with NewtonX to guide the ad industry
Discover how WARC and NewtonX guide advertisers through programmatic challenges with expert insights.
The Future of Programmatic 2024
Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.
[Webinar Recap] The future of B2B research starts with the death of panels
Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.
[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide
Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.
Building The Board Ready CMO in B2B
Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its
Marketers want AI to help them be more efficient and effective, not replace their human colleagues
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
CMOs, It’s Time for Reinvention
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
[Report] How Brand Impacts Share Price
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
EssenceMediacom + NewtonX Illuminate the Growing Role of B2B CMOs
Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.
How Price Sensitivity Influences Customer Buying Behavior
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
How A Longitudinal Study Drives Unique Insights
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Performing Evaluation Research For Business Outcomes
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis use cases in market research
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
Adweek + NewtonX Reveal Insights on CMO Collaboration
What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.
Use market assessment frameworks to inform strategic thinking
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing methods and examples for launch success
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
Use primary research at scale to find your edge on the market
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
How the top 6 GLG competitors deliver on market intelligence
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
Behind the Survey: What Drives the Cost of B2B Sample Data?
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Use value equivalence line insights to drive better business decisions
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Use derived importance analysis to pinpoint why your clients really love you
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When to commission market research for your business
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
How to leverage brand health tracking and measurement insights
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Behind the Survey: What Drives Data Quality?
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era
Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.
Exploring the value of attitudinal research
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
Why nailing the B2B customer experience is critical for your business
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
How audience segmentation research defines the perfect customer
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
How to craft B2B branding that builds customer trust
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
[Webinar] Strategies for cutting research costs without sacrificing quality
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
How The Wall Street Journal cut through the generative AI haze with NewtonX insights
How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
The optimal process of B2B market segmentation
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
Using gain creators to maximize B2B business outcomes
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
The Gabor Granger method for pricing optimization
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
How to leverage B2B market intelligence
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Wall Street Journal: AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least
Generative AI has already been used to create advertising materials and reduce a certain amount of grunt work. But one question hangs over marketers: How soon will it come for their jobs?
Ride out market rollercoasters with custom research
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Understanding your customer with the value proposition canvas
Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.
Rethinking the stages of the B2B buyer journey using custom research
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
Why measuring ENPS is critical for improving retention
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
[Webinar] The path to better decisions starts with better research
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
10 tips for improving how to measure advertising effectiveness
Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
How NewtonX Enabled a Leading Social Media Platform to Triple their Yearly Ad Revenue
A social media company partnered with NewtonX to survey thousands of professionals’ insights on their advertising effectiveness.
How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency
To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.
The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
How a digital media platform uncovered advertiser perceptions with NewtonX brand tracking
We found specialized decision-makers with hands-on experience buying or selling digital media advertising through technology solutions.
How a global marketing agency gained top clients with C-suite insights
A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test
B2B Innovations: Research Methodology that Transformed UX at Pinterest
Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.
[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest
Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
How we helped a top social media company understand how digital advertisers were thinking about their platform
A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.
Brand Trust: What it is and why it’s important
Brand trust is foundational to your company’s success.
Product development market research methods
Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look
[Innovation Report] How UX Research Leaders can delight customers and beat competitors
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
Trending: Large corporations’ secret weapon
What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,
[Guide] The ultimate B2B research guide for product marketers
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work
While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.
Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail
Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?
How to conduct B2B research: 3 tips for quality insights
Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.
The Future of B2B Market Research is NewtonX Custom Recruiting
It’s time for a sea change in how market research happens.
[Infographic] Visualizing the true cost of bad data
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
Capturing customer voice for a San Francisco ad tech giant
We recently partnered with an influential San Francisco tech giant to provide specific, relevant data about their customer base.
[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.
Large Digital Advertiser sought Advertising Decision Makers and Influencers to gauge new privacy regulations
How a large advertiser rolled out new data privacy regulations to meet customer needs.
VR for Marketing: The Future, Or An Elaborate Gimmick?
According to a recent NewtonX B2B panel survey on the subject issued to 1,000 senior level executives at Fortune 5,000 companies. This sentiment is aligned with investment in the space: of the $4B invested in
Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry
How direct access to data is changing the knowledge sector.
NewtonX Year In Review: Trends and Forecasts for B2B Market Research
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.
Banking Without Borders: Open Banking’s New Frontier
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
NewtonX Overview One-sheet
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
NewtonX 2020: Year in Review
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.