How The Wall Street Journal cut through the generative AI haze with NewtonX insights

Automation for Performance: Global overview and marketer’s guide to AI-powered advertising

Beyond the Deal: Why Brand Migration Makes or Breaks M&A

The Confident B2B Marketer 2026

Why synthetic message testing is only as good as the data behind it

A field guide to synthetic data in B2B research

Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.

Ada set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.

The clock on digital certificate management is running out. HID wanted to know if anyone was watching it

Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.

BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms

ADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens

The Confident B2B Marketer 2026

Why 2026 cybersecurity leaders must stop selling tools and start solving friction

ANA + NewtonX: The Confident B2B Marketer 2025 (and how you can be one too)

[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it

[Webinar Recap] The future of B2B research starts with the death of panels

[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide