How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
What changes when your buyer is always available?
The State of AI in B2B Research
NewtonX and Pretzl Launch the 2026 Buyer Group Index
Lippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
Bain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
In order to better understand best practices in data access and anti-scraping, we custom recruited more than 1,300 professionals with experience in scraping detection and prevention. 87% of these experts stated that user data scraping prevention is important or very important relative to other security issues, but only 42% of respondents have a dedicated strategy to deal with data scraping. This discrepancy points to a need for more awareness and conversation around the topic of data scraping. Learn more about our findings in our whitepaper.
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NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.
read moreCybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention
read moreSo many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
read moreWhile appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
read moreWhile appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
read more