[Webinar] Masterclass: How to actually apply AI to the business

64% of marketing executives expect generative AI will help them cut costs and boost revenue, according to exclusive data sourced for the WSJ, by NewtonX. 

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That’s why custom B2B research could give you the edge over your competitors. 

It also takes fresh eyes to interpret the data in ways that outsmart the market. Hear a conversation with leaders who have spent years advising Fortune 500 organizations on insights best practices—for maximum business impact. 

Discover:

• How to design questions that maximize customer and competitor insights
• How to interpret complex data on emerging topics and apply the takeaways to unique business situations
• Highlights from the latest NewtonX Current report “Beyond the buzz: Navigating the brave new world of generative AI,” featuring AI integration tips from insights leaders at R/GA, Landor & Fitch, and EY

Join:

• Jason Talwar, Former Insights Executive from Salesforce, Tableau, & Microsoft
• Patiwat Panurach, NewtonX VP of Strategic Insights & Analytics
• Vicky Gu, NewtonX Brand Manager

5-Question Starter Toolkit for AI Insights

Use and adapt these questions to ask survey participants for clarity on your customers’ needs.

• How have you used AI over the past 12 months? And what are the three key use cases you’ve used it for? 
• How important has AI become to your workflow?
• What do you like best about AI, and what do you wish AI could do better?
• What are your three biggest concerns about AI, in order of priority?
• Have you put risk-management procedures or a code of AI conduct in place in your organization?

“Asking the right questions will give you the insights you need to meet your customers or internal stakeholders where they are, instead of trying to second-guess how generative AI might fit into the equation.” — Patiwat Panurach, NewtonX VP of Strategic Insights & Analytics

“AI models at this point are table stakes, not competitive advantage. That’s where you look to research partners like NewtonX to level up your thinking. Competitive advantage takes serious investment.” — Jason Talwar, Former Insights Executive from Salesforce, Tableau, & Microsoft