64% of marketing executives expect generative AI will help them cut costs and boost revenue, according to exclusive data sourced for the WSJ, by NewtonX.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That’s why custom B2B research could give you the edge over your competitors.
It also takes fresh eyes to interpret the data in ways that outsmart the market. Hear a conversation with leaders who have spent years advising Fortune 500 organizations on insights best practices—for maximum business impact.
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Use and adapt these questions to ask survey participants for clarity on your customers’ needs.
“Asking the right questions will give you the insights you need to meet your customers or internal stakeholders where they are, instead of trying to second-guess how generative AI might fit into the equation.” — Patiwat Panurach, NewtonX VP of Strategic Insights & Analytics
“AI models at this point are table stakes, not competitive advantage. That’s where you look to research partners like NewtonX to level up your thinking. Competitive advantage takes serious investment.” — Jason Talwar, Former Insights Executive from Salesforce, Tableau, & Microsoft
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