How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
How to right-size survey sample without undercutting data quality
What changes when your buyer is always available?
The State of AI in B2B Research
Lippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
Bain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
StackAdapt and Ledger Bennett take new B2B research on tour, kicking off September 10 in London
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
As used by Santiago Sanchez, DoorDash General Manager:
“With quickly changing competitive landscapes, we need to grow in a more disciplined way. We’re no longer a scrappy startup; we’re a publicly traded company. Research enables a much tighter focus to our strategy conversations, which ultimately gives us greater advantage. Because when we go too fast – we miss things if we don’t dig into research and surface new insights. Research helps us increase the upside by helping uncover new growth ops and minimizes the risk by providing the ‘right’ certainty in our decisions.”
Check out the full story here, on how insights and strategy leaders at The NYT and DoorDash find success with research.
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Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
read moreResearch for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.
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