How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
What is a synthetic persona? Explaining the synthetic research method built on your own buyers
The Confident B2B Marketer 2026
Why synthetic message testing is only as good as the data behind it
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
Ada set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
The clock on digital certificate management is running out. HID wanted to know if anyone was watching it
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
We’re delighted to announce that Sascha Eder, NewtonX CEO and Co-founder has been selected as a winner of the Insight250 award. Presented by ESOMAR, Insight250 annually celebrates the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.
“Championing those who lead and innovate our profession is essential. The Insight250 spotlights these industry superstars across the globe.” —Crispin Beale, CEO of Insight250

Over the past four decades, mTab has been at the epicenter of market research and data-driven marketing with a unique perspective on worldwide leadership and innovation across the industry. To celebrate the pioneers and innovators we launched the Insight250 in 2021, a ‘who’s who’ of academic, enterprise, agency, technology, consulting and media leaders in research and insights.
The selection process is conducted with ESOMAR, a premier global market research association, and reviews a spectrum of candidate dimensions, including professional experience, academic accomplishments, published research, thought leadership, industry involvement, insight innovations and sector accolades, among others. https://www.insight250.com/
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NewtonX CEO Sascha Eder sits down with GreenBook's Misty Wilson as part of GreenBook's 2022 Future List Spotlight series.
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Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.
read moreSalesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.
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