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Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
Thought leadership isn’t thoughtful without real industry insiders
How CMOs are balancing revenue growth and brand building in 2026
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The clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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We’re delighted to announce that Sascha Eder, NewtonX CEO and Co-founder has been selected as a winner of the Insight250 award. Presented by ESOMAR, Insight250 annually celebrates the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.
“Championing those who lead and innovate our profession is essential. The Insight250 spotlights these industry superstars across the globe.” —Crispin Beale, CEO of Insight250

Over the past four decades, mTab has been at the epicenter of market research and data-driven marketing with a unique perspective on worldwide leadership and innovation across the industry. To celebrate the pioneers and innovators we launched the Insight250 in 2021, a ‘who’s who’ of academic, enterprise, agency, technology, consulting and media leaders in research and insights.
The selection process is conducted with ESOMAR, a premier global market research association, and reviews a spectrum of candidate dimensions, including professional experience, academic accomplishments, published research, thought leadership, industry involvement, insight innovations and sector accolades, among others. https://www.insight250.com/
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NewtonX CEO Sascha Eder sits down with GreenBook's Misty Wilson as part of GreenBook's 2022 Future List Spotlight series.
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Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.
read moreSalesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.
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