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[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers

We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

Adweek + NewtonX Reveal Insights on CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

Workrise Uncovers Oil & Gas Supply Chain Challenges to Guide the Industry Forward

Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era

Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.

Nium and NewtonX Research Tackles Challenges of Content Creator Payments

Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.

Forget Emerging Tech: This is How Humans Do B2B Research

Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

Hedgeweek: Building reliable research by scaling qualitative data

Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

Using in-depth interviews for richer business insights

Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

How to use generative AI deliberately, for better B2B research results

Originally published on Greenbook on May 15, 2023.    Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Find out what clients really think using attitudinal segmentation research

Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very

How NewtonX insights powered an oil giant’s multi-billion dollar investment in sustainability

A top energy company came to NewtonX to gather insights from leading sustainability executives on their decarbonization initiatives.

[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

Adweek: CMOs Can’t Defend What They Can’t Define

Originally published on Adweek.com by Paul Hiebert on 3/27/23.   Chief marketing officers may not always like to admit it, but there’s something borderline mystical about their craft. What, for example, makes someone who’s been

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

How the right win-loss survey questions improve sales and marketing performance

Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

How a design software company uncovered trends and best practices for hiring designers with NewtonX

Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

How NewtonX grew a publisher’s higher education revenue

A leading academic publisher turned to NewtonX to help them understand their customers’ curriculum needs for MBA students.

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation

Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.

How NewtonX Helped a Web3 Leader Capture Unique Insights for a Report on the Metaverse Future

Learn how NewtonX helped an Web3 innovator demonstrate their thought leadership with a well-researched metaverse future report.

How NewtonX identified digital media streaming experts for an Indian media conglomerate

NewtonX helped a leading Indian media conglomerate validate its investment thesis with insights from digital media streaming experts.

Gain proprietary insights with the NewtonX Knowledge Graph

It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.

How a global marketing agency gained top clients with C-suite insights

A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test

How insights from insurance underwriting professionals developed a successful go-to-market strategy

  Leading tech company sought insurance underwriting insights A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their

How NewtonX scouted 5,000 life insurance professionals for product-market fit

The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in

How a hedge fund identified contrarian responses and risks missed by expert calls

Our targeted surveys helped a leading hedge fund reach more professionals and discover contrarian insights that earlier 1:1 consultations couldn’t deliver.

How a full-service B2B research provider can give you valuable business insights

Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.

The next generation of insights for hedge funds

Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is

How business leaders ensure success with NewtonX research

Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This

Why manufacturers need B2B market research

You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing

Why is a social media influencer survey so hard to field?

Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

How we identified the world’s 10 founding blockchain experts for a leading venture capital firm

    The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure

The new business customer satisfaction survey approach that’s revolutionizing market research

Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for

How NewtonX helped a top financial services company enter the US fleet industry market

Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.

B2B Innovations: Research Methodology that Transformed UX at Pinterest

Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.

Why a top cloud services provider chose NewtonX to help hear the voice of late adopters

  The Challenge Our client, a prominent cloud computing platform provider, wanted to hear from IT decision-makers whose companies were late adopters of cloud services. They wanted to better understand why this audience began using

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

How to conduct B2B market research: a step-by-step guide

However, knowing how to conduct B2B market research in the best way isn’t always easy. And B2B research is too costly an endeavor to risk trial-and-error. Here are 5 important steps toward successful B2B research.

AI-Powered Due Diligence: An expert network at the click of a button

Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert

What do CISOs value in their peers?

During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry. 

Brand Trust: What it is and why it’s important

Brand trust is foundational to your company’s success.

How a leading cloud software company focused on furious innovation

A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

What is the importance of B2B market research?

Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.

B2B customer satisfaction research tips and what to avoid

Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders

Product-market fit research: How to do market size analysis

How to do market size analysis for product market fit.

Back in the office soon? 45 CHROs told us what they learned after a year of Covid-19

We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.

6 tips to help make your next market research program a success

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally

GreenBook chooses NewtonX for market research industry-leading GRIT report

Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.

What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

Why a leading HVAC manufacturer chose NewtonX to guide a regional expansion strategy

A leading US HVAC manufacturer needed precise insights to guide an aggressive regional expansion strategy.

Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?

American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?

Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.

Why Microsoft chose NewtonX to develop an innovative new product strategy

Microsoft needed to harness voice of customer insights to guide a successful product launch.

Top 3 German auto manufacturer realizes cost savings following innovation-centered B2B qual and quant research

Driving cost-savings for a Top 3 German automaker through innovation-centered research.

Mobile Payments: Why is the US lagging behind China, India, and Kenya?

Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.

Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?

We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.

Financial Services Competitive Intelligence with 15 Fortune 1000 CFOs

Global Payments Company uses research to strategically expand portfolio.

[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

[Whitepaper] B2B market research disrupted: How AI & LinkedIn APIs finally killed fraud

Discover how we unlocked the secret to 0% fraud across our market research. Download our latest whitepaper. D

MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.

The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

How we helped a Fortune 500 Healthcare Company by gleaning hyper-specific regional insights

Supporting transformation for a multi-billion healthcare portfolio through hyper-specific regional insights.

How we custom recruited a mix of policy masterminds to showcase Australia’s current political climate

Targeting policy masterminds to glean granular understanding of the current political climate.

The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?

When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.

Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

Aging with AI: How Some Companies Are Leveraging Technology for Elderly Populations

Japan's growing elderly population has created a pressing need for technological aid.

NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.