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[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

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Thought Leadership

[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears

Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.

Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

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Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

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Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

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Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

Article

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

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Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made

Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing

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Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

Case Study

Nium and NewtonX Research Tackles Challenges of Content Creator Payments

Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.

Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as

Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy

Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good

Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at

Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

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Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Article

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

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Article

Using in-depth interviews for richer business insights

Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.

NewtonX Current

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

Article

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Article

[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

Case Study

How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

Article

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

Article

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

Article

19 buyer persona survey questions for strategy insights

Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.

Article

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

Article

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

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Article

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

Article

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

Case Study

How a strategy consultancy made a multi-billion dollar evaluation with NewtonX insights

The challenge of fielding global perceptions for billion-dollar valuations Sustainable energy is on the rise. By 2026, renewable energy dependency is expected to increase at least 60% from its 2020 levels. With such

Article

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Case Study

How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers

Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.

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Article

Why Custom B2B Research is the Secret to Exponential Business Growth

NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.

Case Study

How NewtonX insights helped a leading social media platform boost content creator market share

A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than

Article

Why is a social media influencer survey so hard to field?

Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate

Article

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

Case Study

How we identified the world’s 10 founding blockchain experts for a leading venture capital firm

The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure

Case Study

How NewtonX helped a top financial services company enter the US fleet industry market

Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.

Case Study

How we helped a top social media company understand how digital advertisers were thinking about their platform

A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.

Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Press

Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)

Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of

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Press

PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work

Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and

Press

TechHQ: Firms not convinced to outsource cybersecurity skills, despite shortage

Originally published by TechHQ. The cybersecurity skills shortage is an ongoing dilemma that continues to wreak havoc on vulnerable systems globally. As organizations continue to face increasing cyber threats, it’s no longer just about having

Press

VentureBeat: Why enterprises are massively subcontracting cybersecurity work

Originally published by VentureBeat. NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and other senior

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Article

What do CISOs value in their peers?

During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry.

Article

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

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Article

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Article

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

Press

Disaster Recovery Journal: NewtonX Current: 2022 Cybersecurity Report on Business Outlook and Key Trends

The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.

Article

The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

Report

NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends

Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention

Article

Market Research Scorecard

Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.

Article

NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

Case Study

GreenBook chooses NewtonX for market research industry-leading GRIT report

Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.

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Article

B2B Panels are passé: NewtonX and the future of B2B market research

Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.

Article

What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

Article

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

Article

NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

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Article

Trending: Large corporations’ secret weapon

What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,

Article

Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

Article

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

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Article

NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

Press

Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

Press

Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

Article

Why is Airplane Wifi Still So Terrible? Inside the Race to Modernize Airline Internet

Ten years ago, wifi on airplanes was a luxury, available only for extremely high prices and not available at all on many airlines.

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Case Study

Fortune chooses NewtonX for its first-ever CFO study

To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?

Article

What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head

Quantum computing is often hyped, we take a look through the buzz for a closer look.

Press

Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

Case Study

Why a leading HVAC manufacturer chose NewtonX to guide a regional expansion strategy

A leading US HVAC manufacturer needed precise insights to guide an aggressive regional expansion strategy.

Article

Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?

Article

American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

Press

GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

Article

BioTech Companies’ Clinical Trial Crisis

A typical drug takes over a decade and billions of dollars just to hit a pharmacy’s shelves. BioTech is looking to change that.

Article

The Analytics Workforce Boom

As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.

Article

[Webinar Replay] NewtonX Current: What CFOs really think about the future of work

Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work.

Article

IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It

Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.

Article

Is Your Car Hack-Proof? The $6B Cybersecurity Market For Protecting Vehicles

As cars become more connected through GPS, smart screens, and IoT, auto cybersecurity is rapidly becoming a critical industry pain-point.

Article

The New Architects: How Tech Companies and VCs Are Shaping Urban Centers

72% of experts see public sector city entities as regulators, not shapers. So if not the regulators, then who?

Article

How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet

The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?

Article

Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail

Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?

Article

Inside the Startups Tapping Into the $439B Medical Tourism Startup Market

A look inside the startups disrupting the $439B medical tourism industry.

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Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

Article

Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?

Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.

Article

Are Robots Really Taking Manufacturing Jobs?

In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.

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Case Study

How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy

Life sciences giant uses annual brand tracker to inform 2021 strategy.

Case Study

Top 3 German auto manufacturer realizes cost savings following innovation-centered B2B qual and quant research

Driving cost-savings for a Top 3 German automaker through innovation-centered research.

Article

Mobile Payments: Why is the US lagging behind China, India, and Kenya?

Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.

Article

Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

Article

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

Article

Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?

We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.