By Jordan Boeder, Senior Director, Strategic Insights and Analytics Small business owners do not want a more impressive bank. They want a less frustrating one. Banks have spent years trying to look more innovative. Small

MIT Media Lab recently found that 95% of organizations have seen zero ROI on the AI projects they eagerly announced just a few quarters ago. Why the mass…

Obtaining accurate insights is the difference between making a confident business decision and a costly misstep.

For modern B2B leaders, the questions are constant and complex: How do you build a brand that resonates in a noisy market?

Sascha Eder sits down to reveal how investors can find their edge with NewtonX Prime.

B2B professionals are a notoriously difficult audience to keep engaged—especially during long-term studies.

B2B professionals are a notoriously difficult audience to keep engaged—especially during long-term studies.

Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact. Tim Bruno, NewtonX CRO…

Budgets are shrinking, and resources are stretched. With the threat of recession looming it’s up to insights leaders to forge new ways to source reliable data…

Regardless of how you feel about it, generative AI is here to stay.

In a survey of brand marketers we ran in conjunction with the Wall Street Journal, 64% of participants said they expect generative AI will help them cut costs…

It’s time to be honest about the state of B2B sample. Rather than rationalizing away bad data, it’s time to enforce accountability with suppliers.

You can improve your sales and marketing strategies by asking the right win-loss survey questions.

Effective communication is the cornerstone of successful business-to-business (B2B) engagement.

Before diving into the best brand perception survey questions to ask, let’s take a look into what you are measuring.

Brand awareness is the foundation all marketing efforts rely on; it defines how well people recognize and remember your company or product.

Customer experience survey questions seek to uncover the details of customer interactions , customer service, and customer satisfaction with your company.

We’re honored to share that NewtonX has been officially accepted into the Market Research Society (MRS) .

The best B2B market research methods depend on the business problem you are trying to solve.

Today, we’re pleased to announce that NewtonX has been officially accepted into the Insights Association as a member.

Brand trust and a brand people believe in will attract new customers and keep existing ones. Cultivating a trusted brand can give your company a competitive…

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy…

Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today.

B2B market research is the process of finding out who's interested in a particular product or service.

Download this paper if you want to: Increase customer satisfaction and retention through an elevated product & user experience Understand the decision making…

In case you missed it we sat down with Lenny Murphy at Greenbook.

Download this paper if you: Are a product marketer looking to apply best practices around the latest monetization and go-to-market strategy trends.