All case studies
Share
Capturing customer voice for a San Francisco ad tech giant
Overview
“You guys found so many senior media buyers, brand and marketing leaders across the globe at lightning speed. Thank you SO much. The data quality is outstanding.”
The Solution: A 4k strong, quarterly brand tracker
Our custom recruitment process resulted in a quarterly brand tracker which brought our client:1. 4,000 verified respondents across 13 different countries2. 10 waves completed in two and a half years3. A fresh sample every second waveThis strategy ensured our client received the freshest data and insights that truly represented the voice of their customer base, allowing the company to better optimize its platform to meet the adapting needs of media buyers worldwide.
Finding 100% verified professionals to deliver the information you need.
No matter your organization's industry, your customer base is ready to tell you what they need out of your product or service. NewtonX is here to make sure your questions are reaching the right audience, and that each response is legitimate. Contact us to learn more about our Knowledge Graph and how our research process can give your company an edge over the competition.
- Quarterly brand tracker
- 4,000 Quantitative surveys
- Global across 13 countries
Ever since companies discovered the in-browser pop-up ad, innovators in advertising have been racing to dominate new platforms and snap up tech that will ramp up conversions. For the biggest ad tech companies, staying current with industry trends is the key to outpacing competition. Above all, the best way to spot these trends as they emerge is through the most cutting-edge market research. Only general insights can be gained from general surveys. That is, general surveys can't provide the insights that inform industry-leading strategy. A company can easily learn that more than 50 percent of ad dollars are now going to digital platforms, but it won't get a clear picture of how their end customers choose among those platforms. As a result, custom market research is the only way to go for that type of insight.
The Challenge: Framing ad tech research around end-use customers
NewtonX recently partnered with a massively influential San Francisco-based tech giant. They wanted us to cut through the noise and provide highly specific and relevant data on industry trends. For this project, the mission was to: 1. Identify and recruit key decision-makers in media-buying 2. Isolate and amplify the voice of our client's customer base 3. Deliver key experiential insights from active industry professionals This is where NewtonX's unique, AI-powered approach came in.
NewtonX Delivery: Guaranteed accuracy and high incidence rate
The NewtonX search methodology was designed to ensure zero fraud and find more of the professionals our clients want to hear from. Our proprietary Knowledge Graph allows clients to tell us exactly what criteria they need, and our strategy allows us to quickly identify professionals that meet those exact criteria. Specifically, our client was looking for:1. Advertising and marketing professionals2. Professionals with current decision-making power3. Professionals working for companies with online ad budgets of at least $1 million, up to $10 million or more per month
Methods used
Communities
Surveys
Our end-to-end global survey quantitative research company capabilities range from coding to fielding, with the ability to deliver business-specific insights at scale.
Want to build your own case study?
Related case studies
When data quality matters, NewtonX delivers.
Put our framework to the test, and you’ll see firsthand how better data leads to better decisions. Try us for your next project and experience the benefits of having a true partner in data integrity.