Price it right the first time
Understand willingness to pay, price sensitivity, and the trade-offs buyers make so you can price with evidence.
Our services & capabilities
Pricing decisions are among the most consequential your business will make — and among the most often made without adequate data. NewtonX pricing research uses advanced methodologies like Van Westendorp, Gabor-Granger, and conjoint analysis with verified buyers to quantify price sensitivity, willingness to pay, and the trade-offs your customers make between price and features.
Willingness to pay analysis
Gabor-Granger price optimization
Price sensitivity measurement
Competitive pricing benchmarking
Van Westendorp pricing studies
The benefits of pricing research
Pricing research from verified buyers replaces internal assumptions with market evidence — giving your team the confidence to set, defend, and adjust prices strategically.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
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Airwallex + NewtonX Decode How to Scale Embedded Finance
- 200 senior leaders surveyed providing key insights into embedded finance adoption
- Embedded finance promises significant benefits, but implementation is difficult to navigate
We’re the trusted research partner of the world’s leading companies.
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
"I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."
"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."
"We strategically incorporated a red herring into our survey as a litmus test for NewtonX’s quality. Compared to three well-known panel providers, the results spoke volumes — around 25% of each panel’s sample had to be excluded and virtually none from NewtonX. The conviction this survey gave us was absolutely critical when it came to underwriting the impact of new technology on a complex market."
