Test concepts before you build
Put early product and service ideas in front of the people who will evaluate and buy them, then refine from there.
Our services & capabilities
Most concepts fail because nobody tested them with the people who would actually have to buy them. NewtonX concept testing research surveys and interviews verified professionals in your target market to show which ideas earn demand and which need rework before you commit to development.
Value proposition and benefit testing
Competitive concept benchmarking
Conjoint and trade-off analysis
Concept screening and prioritization
Concept refinement across iterations
The benefits of concept testing
Testing early costs a fraction of what a failed launch costs, and it tells you which version of an idea is worth building.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How we scouted the smartest global IP Lawyers to better understand the technology landscape inside and out
- 25,000+ IP experts profiles scanned across US, UK, France, Japan, Germany, China, and South Korea
- Average expert turnaround time of 24-48 hours
- Over 10+ completed work streams
We’re the trusted research partner of the world’s leading companies.
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
"We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not that many people are leveraging or thinking of doing these mixed methods."
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
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