Build personas from real buyers
Build evidence-based personas from verified professionals to understand the motivations and decisions shaping your buying committee.
Our services & capabilities
NewtonX surveys and interviews verified professionals across the buying committee to uncover their needs, behaviors, pain points, information preferences, and decision criteria. We turn those insights into practical personas your marketing, sales, product, and customer teams can use.
Buyer persona development and validation
Content and channel preference research
Buying committee role mapping
Persona refresh as your market shifts
Needs and pain point analysis by persona
The benefits of persona research
Evidence-based personas give teams a shared view of who they serve, how each buyer makes decisions, and what moves them forward. Use that clarity to sharpen targeting, tailor messaging, and align product and customer strategies.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How DoorDash used Audience Intelligence to minimize risk during hypergrowth
We’re the trusted research partner of the world’s leading companies.
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
"We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not that many people are leveraging or thinking of doing these mixed methods."
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
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