See how buyers actually decide
Map the decision drivers, friction points, and moments that move B2B buyers from first need to signed deal.
Our services & capabilities
NewtonX combines buyer journey mapping with surveys and expert interviews to show how each member of the buying group moves from awareness through consideration, decision, purchase, onboarding, and retention. We tailor the journey to your market, then connect observed behavior to the information, experiences, and touchpoints that move decisions forward.
End-to-end journey mapping
Buying committee role mapping
Touchpoint evaluation and prioritization
Post-purchase experience assessment
Friction point identification
The benefits of customer journey research
Replace assumptions about the buying process with a shared view of who decides, what slows them down, and where your teams can improve the path to purchase. Use the findings to align marketing, sales, product, and customer experience around clearer priorities.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How DoorDash used Audience Intelligence to minimize risk during hypergrowth
We’re the trusted research partner of the world’s leading companies.
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
"We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not that many people are leveraging or thinking of doing these mixed methods."
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
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