Modern B2B Brand Tracker
Measure brand health across the roles, perceptions, and decisions that shape complex B2B buying groups.
Our services & capabilities
The NewtonX Modern B2B Brand Tracker is our proprietary framework for measuring brand health across the full buying group. Layered on custom-recruited, verified professionals, tailored KPIs, advanced analytics, and ongoing tracking, the Modern B2B Brand Tracker show where your brand stands, what drives consideration, and how to grow.
Multi-wave brand health measurement
Campaign impact measurement
Awareness, consideration, and preference tracking
Custom KPI dashboards
Competitive benchmarking over time
The benefits of brand tracking
See how your brand performs with each member of the buying group, not just an average score across respondents. Identify what earns a place on the shortlist, what drives loyalty or switching, and where to focus your next investment.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How Tableau utilized a NewtonX brand tracker to sustain innovation
We’re the trusted research partner of the world’s leading companies.
"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
"A huge thank you to NewtonX for delivering on their commitment of excellence, and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry."
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
%201.svg){kind=logo}
