Private equity & venture capital

Underwrite with verified market evidence

Move from assumptions to evidence with verified executives, operators, customers, and competitors during diligence.

Validate the investment thesis

Test assumptions with the customers, operators, and experts closest to the market.

Hear from actual users

Bring direct customer perspectives into product, retention, and willingness-to-pay questions.

Find value-creation levers

Identify growth opportunities, risks, and competitive dynamics across a target market.

How NewtonX helps

Reach portfolio operators
Recruit executives, industry practitioners, and functional leaders by mandate.
Survey customers and competitors
Measure perception, usage, switching costs, and unmet needs during diligence.
De-risk diligence decisions
Replace anecdotal evidence with verified primary research on tight timelines.
Map post-deal growth
Support segmentation, positioning, GTM, and portfolio value creation.

See our success

Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space

  • AI-moderated investor perception study finished in 3 days
  • Qualitative AI research 200+ IT decision-makers
  • Accelerated insights delivery from 3 weeks to 3 days
How Interbrand unlocked market capitalization with brand research

We’re the trusted B2B research partner of the world’s leading companies.

"We strategically incorporated a red herring into our survey as a litmus test for NewtonX’s quality. Compared to three well-known panel providers, the results spoke volumes — around 25% of each panel’s sample had to be excluded and virtually none from NewtonX. The conviction this survey gave us was absolutely critical when it came to underwriting the impact of new technology on a complex market."

Henry Stannard
Partner and Managing Director - Coalesce Capital Advisors

"This benchmarking report doesn’t just highlight where growth stage companies are — it uncovers what forward-thinking leaders are doing differently to succeed. NewtonX was a trusted partner for this work."

James Lamberti
Head of Go-to-Market - Georgian

I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."

Greg Silverman
Global Director of Brand Economics - Interbrand

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