Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space

Brand Finance needed to recruit a niche group of respondents on a hard deadline.

Brand Finance, a brand valuation and strategy consultancy, needed to understand how institutional investors viewed their client, an IT services provider. And, they needed to capture the insights on an accelerated timeline. 

Traditional methods weren’t working. After three weeks of outreach across target markets, Brand Finance could only secure a handful of responses from its niche investor audience. But the IT client’s strategy review couldn’t wait.

NewtonX surveyed 200+ IT decision-makers and interviewed five investors using AI moderation platform.

NewtonX helped Brand Finance recruit over 200 IT decision-makers, as well as finance stakeholders, to inform a robust hypothesis for a time-sensitive brand perception study.

Building on the survey findings, the client used the NewtonX proprietary recruiting capabilities and ListenLabs AI moderation platform to interview relevant investor personas, uncover hidden perceptions, and extract relevant recommendations for the IT services client leadership to inform their value creation strategy. The platform enabled them to complete five in-depth qualitative interviews in just three days.

AI-moderated research enabled the completion of the entire process within a week, something that would have been nearly impossible using traditional qualitative methods.
Lorenzo Coruzzi
Valuation Director at Brand Finance

With results in hand, Brand Finance didn’t waste time. They used the NewtonX and Listen Labs AI-powered market research tools to turn the raw insights into usable reports, powerful quotes, and insights.

Spotlight: How do respondents experience AI-powered market research?

Instead of speaking with a human moderator, respondents answered simple written prompts by text, voice, or video, whenever it fit their schedule. The AI moderator is able to understand the answers, follow-up, and probe deeper into the content. This approach made our qualitative AI research for IT services more flexible and accessible for time-pressed investors.

Brand Finance delivered insights in time to strengthen their strategic recommendations.

With the support of NewtonX, Brand Finance closed the research just in time for the IT client. The findings sharpened the strategic recommendations with authentic investor feedback. 

Key insights included:

• Investors’ approach for discovering and evaluating investment opportunities
• Investors’ selection criteria and information sources for due diligence, risk factors, and trends in the IT services sector
• Investor sentiment toward companies in the IT services space
• Opportunities to grow investment appeal