B2B UX research
Your product experience is only as good as your understanding of the people using it. NewtonX UX research recruits verified end users and buyers to surface usability issues, workflow friction, and delight factors — giving your product team the evidence to build experiences that drive adoption and retention.
Our services & capabilities
Great UX research depends on talking to the right users. NewtonX recruits verified professionals who actually use products in your category — not general panelists clicking through for incentives. Whether you need moderated usability sessions, unmoderated task flows, or large-scale UX surveys, we source the participants who can give your product team real, actionable feedback.
Moderated usability testing
User workflow and task analysis
Unmoderated task-based studies
Accessibility and inclusivity research
Information architecture evaluation
The benefits of UX research
UX research with verified users reveals the experience gaps that analytics alone can't explain — helping your team build products that are intuitive, efficient, and worth recommending.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
B2B Innovations: Research Methodology that Transformed UX at Pinterest
- Research Techniques: How to apply the innovative B2B research methodology Pinterest used to build advertiser trust
- Audience Analysis: Define which target audiences are essential to quoting and delivering a successful project
- Best Practices: Practical resources and strategies to solve some of your biggest B2B research challenges
We’re the trusted research partner of the world’s leading companies.
"We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not that many people are leveraging or thinking of doing these mixed methods."
"Major kudos to you guys on the study that you did for the GTM folks, that was awesome. Everyone was blown away on the quality of the recruits. It was a small study that is taking on a life of its own and that’s in huge part due to who you were able to find us."
"The report would only be as impactful as the insights they were based on. We knew NewtonX had a reputation for being able to find and verify the right professional. What really blew us away was the speed at which they fielded the survey. Truly one of the best research partners we could have chosen."
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
