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How we helped a Fortune 500 Healthcare Company by gleaning hyper-specific regional insights
Overview
Insight-fueled portfolio and market growth across Latin America
With precise granularity, our experts were able to inform the client with specific market trends in Latin America, inclusive of a country breakdown to guide even more pin-point decision-making. Leveraging the exactness of our professional's insights, our client successfully refreshed its LatinX portfolio and continues to see consistent growth across the region.
- Rallied 230,000 experts with a subset of 11,000 elite, senior healthcare professionals
- 50+ projects completed, included three hyperscale initiatives
- All Latin American countries covered in project engagement
Expanding market share by leveraging precise regional insights
The Chief Strategy Officer of a Fortune 500 HealthCare Company sought to redefine its massive, multi-billion dollar healthcare portfolio. To do this, our client needed to find and harness expertise from the definitive list of healthcare experts across Latin America.
Utilizing a hybrid approach to ensure exactness
With the goal of utilizing precise expert insight to redesign its portfolio strategy, NewtonX was tapped to structure an end-to-end, hybrid research engagement. We started with qualitative interviews with senior professionals in the Latinx market, followed by a second phase with a large quantitative survey to glean robust insights at scale. The engagement was wrapped with a final phase of deep-dive interviews with a subset of the respondents.
Methods used
Surveys
Our end-to-end global survey quantitative research company capabilities range from coding to fielding, with the ability to deliver business-specific insights at scale.
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