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Transmission Elevates The B2B CMO in the Boardroom
CMOs are underrepresented on boards—why?
The role of the CMO in B2B companies has evolved significantly in an era championing crossfunctional collaboration. However, a glaring gap remains in board representation for CMOs. Less than 3% of public board members possess a marketing background. NewtonX, the leading B2B market research company, and Transmission, the premier B2B marketing agency, explored this challenge through their groundbreaking report—"Building the Board Ready CMO in B2B”—and devised a framework to increase CMO presence on boards.
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