CPG
Turn category demand into growth
Test product ideas, pricing, and purchase intent with verified category buyers and retail decision-makers.
Validate product-market fit
Test concepts with people who actually buy and use products in your category.
Measure price elasticity
Understand willingness to pay beyond stated preference alone.
Read the value chain
Connect consumer demand to retail, distribution, and supply-side realities.
How NewtonX helps
Recruit category buyers
Find verified purchasers by category, frequency, and purchase behavior.
Reach retail decision-makers
Survey buyers, merchandisers, distributors, and supply partners.
Test concepts before launch
Compare products, packaging, claims, and messages before committing resources.
Quantify purchase intent
Build statistically meaningful evidence for innovation and business cases.
We’re the trusted B2B research partner of the world’s leading companies.
"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."
Jason Talwar
Insights Executive with 15+ years of experience - Salesforce, Tableau, Microsoft)
"I can say without a shred of doubt that the best sample quality came from partnering with NewtonX."
Greg Timpany
Market Researcher - Salesforce
"In my 10 years at Vanguard, we had never been able to reach this audience — until we met NewtonX."
Head of Advisor Research
Vanguard
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