Enterprise SaaS

Map the enterprise SaaS buying group

Connect with decision-makers, users, IT, and procurement to improve product fit, expansion, and competitive positioning.

Understand multi-stakeholder buying

See how decision-makers, users, IT, procurement, and influencers shape a purchase.

Test AI feature demand

Learn which capabilities improve workflows while meeting security and compliance expectations.

Find expansion white space

Identify usage patterns, unmet needs, and paths to expansion revenue.

How NewtonX helps

Reach the full buying group
Recruit decision-makers and users across functions, company sizes, and software categories.
Test product and pricing
Validate concepts, features, messages, and value with the people evaluating them.
Map usage and switching
Understand workflows, competitors, adoption barriers, and reasons customers change vendors.
Sharpen win-loss positioning
Turn buyer feedback into clearer differentiation and go-to-market choices.

See our success

NewtonX surveyed 470 verified product designers across Europe and APAC in 12 days, giving Figma the global data behind its widely-read State of the Designer report.

  • 470 product designers surveyed across APAC in 12 days
  • Verified insights for State of the Designer report
How Custom Recruiting enabled trailblazing success for Salesforce’s Dreamforce conference
How Tableau utilized a NewtonX brand tracker to sustain innovation

We’re the trusted B2B research partner of the world’s leading companies.

"A huge thank you to NewtonX for delivering on their commitment of excellence, and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry."

Michelle Mere
Senior Director of Customer and Market Insights - Salesforce

"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."

Matt Harris
Senior Audience Intelligence & Insights Manager - Checkout.com

We’ve partnered with NewtonX on numerous research initiatives to extract insights from experts and professionals. This project allows us to address critical questions and challenges that both designers and companies face.

Paul Trotter
Content Marketing Manager - Figma

"I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."

Marissa Cui
Product Research - Stripe

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