B2B conjoint analysis
Which features matter most to your buyers — and what are they willing to pay for each? NewtonX conjoint analysis quantifies the trade-offs your target market makes between product attributes, pricing, and brand — giving you the evidence to optimize your offering and pricing strategy.
Our services & capabilities
Conjoint analysis reveals how buyers value different combinations of features, pricing, and brand elements when making purchase decisions. NewtonX combines advanced choice-based conjoint methodology with verified respondent recruitment to ensure the trade-off data you receive reflects real decision-making behavior, not hypothetical preferences from unqualified panelists.
Choice-based conjoint (CBC) studies
Product configuration optimization
Adaptive conjoint analysis
Willingness-to-pay quantification
Feature and pricing trade-off modeling
The benefits of conjoint analysis
Conjoint analysis turns subjective product decisions into quantified evidence — showing you exactly which feature and pricing combinations maximize value for your buyers and revenue for your business.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How NewtonX helped a top financial services company enter the US fleet industry market
- Top Financial Services Company
- 20 qualitative interviews
- Voice of the customer insights
We’re the trusted research partner of the world’s leading companies.
"I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
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"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."
