Custom Recruiting Helps Top Digital Advertising Leader Execute Expansion into Asia

Overview

These interviews revealed key indicators in the Asian advertising market that our client had failed to address initially. After completing the interview process, our strategic advisory services synthesized the insights into a report that provided actionable recommendations to our client.

Summary of key indicators delivered by NewtonX:

Where advertisers prioritize spend in Asia
Identified agencies currently dominating the market
How local advertisers measure success for advertising platforms
Recommendation on how to increase market share

NewtonX provided unprecedented access to hard-to-find Japanese experts that truly understood the intricacies of the market. This access has proven to be an invaluable asset as we make critical expansion decisions.

NewtonX insights enabled successful expansion in Asia

The insights that NewtonX was able to provide enabled our client to define the advertising landscape, key buyer segments, and refine their positioning strategy across Asia. The updated strategy proved extremely successful for the digital advertiser. Our client expanded their services into 45 markets across Asia and gained access to an additional 550 million people annually. This move to increase their market share in Asia has unlocked over $2 billion annually in potential revenue.The advertising leader continues to partner with NewtonX to refine its GTM strategy for Asia and other high-potential markets, leading to record revenue growth.

Executed 40 30-minute interviews in 25 days
Recruited a niche digital advertising audience in Asia
Fueled a successful expansion across 45 markets
End-to-end advisory services
Market Entry, Competitive intelligence, Voice of Customer insights

Industry Examples

Expansion success hinges on key digital advertiser insights

Asia is a high-potential market for many tech companies, but a leading digital advertiser had difficulty gaining traction with its products. Niche market research in Asia was proving difficult to verify, so the company started to explore new options for supporting their expansion plans. In order to increase traction in the market, our client sought to learn more about the needs of the advertising market and how that impacted digital advertising product adoption.Continuing its expansion efforts without reliable market intelligence put the company and its expansion plans in jeopardy, potentially wasting millions of dollarsand hundreds of man hours. However, correctly understanding these factors would inform the company’s product strategy, messaging, and proposed pricing for the Asia expansion. Having the right insights would allow the company to make the right decisions leading to a successful expansion campaign.

40 niche professionals sourced through Custom Recruiting

The company partnered with NewtonX because of our ability to source insights from hard to find industry experts across the globe. By utilizing our innovative Custom Recruiting approach, we delivered in-depth interviews with 40 marketing and advertising experts across Asia. Our client was concerned about potential fraud because previous attempts at capturing insights from the audience were unsuccessful. Our two-step verification method provided peace of mind to the client, while also confirming the participants’ expertise. The NewtonX team was also able to deliver reliable translations of each interview that helped our client capture the raw data as well as the high-level trends.