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How insights from insurance underwriting professionals developed a successful go-to-market strategy
Overview
NewtonX's platform provides unprecedented access to hard-to-find experts that truly understand the intricacies of a market.
Our client leveraged professional insights to go-to-market with confidence
Armed with deep subject matter expertise, our client successfully launched a new underwriting technology platform. They implemented a successful go-to-market strategy, coordinated across product development, sales, operations, and marketing.
- 10,000 title & escrow professionals scanned
- 5 senior insurance professionals recruited
- 48-hour turnaround for initial professional profiles
Leading tech company sought insurance underwriting insights
A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their go-to-market strategy.
NewtonX scouted 10,000 professionals to find 5 insurance executives
Our client approached NewtonX to help them find the professionals they needed to answer their technical questions on insurance underwriting. The NewtonX Knowledge Graph — our proprietary search engine for B2B knowledge — scanned 10,000 professionals to pinpoint the five respondents with the precise expertise needed. Ultimately, through a rigorous screening and verification process, we custom recruited five Heads of Underwriting and Heads of Operations at insurance companies and title & escrow firms.
Methods used
Surveys
Our end-to-end global survey quantitative research company capabilities range from coding to fielding, with the ability to deliver business-specific insights at scale.
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