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93% of advertisers say AI automation makes them better at their jobs, and most expect ROI within a year.
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
With billions lost in programmatic, marketers grapple with media inefficiencies and brand safety challenges—WARC shows the way forward.
CMOs are underrepresented on boards—why? The role of the CMO in B2B companies has evolved significantly in an era championing crossfunctional collaboration.
Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.
Amid the popularity of free-to-play, Digiday needed insights from game developers on how they’re monetizing the moment The gaming industry is powering up on…
In a sea of AI noise, the WSJ needed insights straight from executives with the authority to integrate AI into business strategy While appetite for generative…
The challenge of finding professional opinions on Social Media advertising Advertising spend on social media is rapidly expanding, with global social…
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