B2B MaxDiff analysis
When everything on your roadmap feels like a priority, MaxDiff cuts through the noise. NewtonX MaxDiff analysis forces verified buyers to make real trade-offs — revealing what they value most and least, with none of the ambiguity of traditional rating scales.
Our services & capabilities
Traditional surveys let respondents rate everything as 'important.' MaxDiff eliminates that problem by presenting sets of items and asking buyers to choose the best and worst in each set. NewtonX pairs this powerful methodology with verified respondent recruitment to deliver a definitive ranking of what your target market actually prioritizes.
Best-worst scaling studies
Message hierarchy testing
Feature and benefit prioritization
Need-state prioritization
Brand attribute ranking
The benefits of MaxDiff analysis
MaxDiff delivers a clear, statistically robust ranking of priorities — giving product, marketing, and strategy teams an unambiguous view of what matters most to the people they're building for.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
Why Microsoft chose NewtonX to develop an innovative new product strategy
- Niche audience with ITDMs and power users of cloud computing services
- Innovative Q3 Methodology featuring hybrid qual-quant-qual approach
- Hyper-specific insights related to competitive benchmarking, market-entry insights, pricing parameters, and more
- Project called for truncated timeline and speedy delivery
We’re the trusted research partner of the world’s leading companies.
"I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements — a true extension of our MSFT team!"
"We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not that many people are leveraging or thinking of doing these mixed methods."
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
