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The research revealed why CMOs feel confident about growth but not about what’s next, and gave Lippincott and Bloomberg Media the evidence to show the disconnect. Understanding how CMOs see their own role is core
This metric stands apart because it focuses on decisions that actual buyers make in head-to-head comparisons… Likelihood to Buy turns growth from guesswork into precision, linking targeted actions directly to higher win rates and tangible
Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
Signal vs. Noise: The hypothesis: Wasn’t AI supposed to fix this?
A thesis that needed proof Ada's platform powers more than 550 AI agents at enterprises worldwide.
NewtonX helped Kolsquare uncover the realities of content creation across Europe’s influencer economy Kolsquare needed credible creator insights to underpin an…
The Hidden costs of the in-house communications "trust gap" In-house communications teams are often the voice of an organization, yet many face a hidden…
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
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