By Jordan Boeder, Senior Director, Strategic Insights and Analytics Small business owners do not want a more impressive bank. They want a less frustrating one. Banks have spent years trying to look more innovative. Small

By Jason Talwar, Principal VP, Methods & Innovation Every research team has heard some version of the same request: can we get a bigger sample? A bigger sample size (N) can buy you more precision.

What I heard, and what it means, from our session with Bain & Company and Zoom at Cannes LIONS 2026 By Sascha Eder, CEO, NewtonX | June 2026 | Cannes, France At Cannes this year,

A qualitative report on how senior research and insights leaders are adopting AI, and the trust gap opening up underneath it. About this report: This report draws on in-depth interviews with senior research and insights

Commissioned by Pretzl and conducted by NewtonX, new global research on B2B buyer group marketing reveals the 28 GTM practices that drive commercial performance, with a live diagnostic so your organization can see exactly where

Synthetic outputs inherit the quality of the data underneath them. Here’s how we build ours, and why the verified foundation changes the output. By Jason Talwar, Principal VP, Methods & Innovation Most synthetic research succeeds

Learn more about how synthetic personas simulate audience segments you can query on demand between studies—without ever going back to the field. A synthetic persona is one of four methods filed under the label of

The second annual ANA and NewtonX Confident B2B Marketer report shows how leading B2B marketers prove financial impact, build trust with finance, and earn credibility with the C-suite. A Confident Marketer is a senior B2B

AI can test your message in hours. But whether the result actually means anything? That depends. Many B2B decisions rest on a bet: that the message you spent months building actually resonates with the right

By Jason Talwar, Principal VP, Methods & Innovation The terminology around synthetic data in B2B research is inconsistent. Vendors use the same words to…

The market is making bold claims about synthetic data, but the research tells a more complicated story. We’re here to guide you through that gap.

99.8% of standard survey attention checks are now passable by AI agents. If you run B2B market research—or rely on it to make decisions—that number should give…

The biggest gap in your marketing strategy isn’t your tech stack—it’s who your data actually comes from.

CMOs face an unprecedented challenge this year: balancing the urgent need for near-term revenue growth with the imperative to protect and build long-term brand…

In 2013, Microsoft acquired Nokia’s phone business for $7.2 billion. Less than two years later, it wrote off nearly the entire value of the deal.

Here's the reality check you need. In 2026, the gap between having data and actually making a smart decision has become a massive chasm.

Just 13% of B2B marketing leaders are confident their agency partners possess accurate data about their customers to make smart advertising campaigns that work.

By Lance Worley, RVP Technology Accounts In B2B tech, your next customer is increasingly not starting on Google or in a Gartner quadrant.

By Jason Talwar, Principal VP, Methods & Innovation The enterprise cybersecurity market has never been noisier.

By Paul Hiebert | Editor, Ad Current On the surface, convincing someone to grab an energy drink looks nothing like persuading a buying committee to sign a…

You already know the B2B landscape has shifted.

According to GartnerⓇ, “digital twins are rapidly reshaping how product marketers test messaging before being activated in content and campaigns.” Certainty is…

In B2B marketing, confidence isn't a personality trait—it's a measurable capability.

MIT Media Lab recently found that 95% of organizations have seen zero ROI on the AI projects they eagerly announced just a few quarters ago. Why the mass…

New research from TikTok and NewtonX reveals how leading advertisers build their winning AI automation strategy.

In the B2B world, we often make a critical mistake: we assume a buyer is a rational agent driven solely by logic and spreadsheets.

Obtaining accurate insights is the difference between making a confident business decision and a costly misstep.