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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
6 results Quantitative
Beyond the data dump: why B2B leaders are choosing white-glove research in 2026
Here’s the reality check you need. In 2026, the gap between having data and actually making a smart decision has become a massive chasm. DIY tools and generic panels have absolutely flooded the market with
Why 2026 cybersecurity leaders must stop selling tools and start solving friction
By Jason Talwar, Principal VP, Methods & Innovation The enterprise cybersecurity market has never been noisier. Global spending is projected to hit $454 billion this year, yet a paradox has emerged: Budgets are growing, but
NewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
NewtonX joined industry leaders at a recent debate hosted by the Market Research Society examining one of the most pressing questions facing the research industry today: do we still need to speak directly to people
NewtonX joins The Debating Group and MRS for a House of Commons debate on the future of AI & research
NewtonX is proud to announce that our COO, Leon Mishkis, has been selected to join a panel of distinguished industry leaders for The Debating Group’s upcoming debate, organized by the Market Research Society (MRS). The
Salesforce Releases CIO Study 2026 as CIOs Enter the Era of Scale
Based on global research with NewtonX, the CIO Study finds AI adoption up 282% year over year as enterprises move from AI pilots to large-scale deployment — and hit bottlenecks in data quality, security, and
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
Survey of 180 leaders uncovers barriers to Agentic AI adoption and offers a roadmap for enterprise success.
