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7 results Quantitative
Gain Theory global CMO survey surfaced a creative measurement problem – with direct implications for budget and business impact.
Media gets audited. Creative runs on faith. Media measurement has always been rigorous. Advertisers can trace spend to reach, frequency, and increasingly, sales impact. Creative hasn’t kept pace. Most brands still rely on copy-testing built
Beyond the data dump: why B2B leaders are choosing white-glove research in 2026
Here’s the reality check you need. In 2026, the gap between having data and actually making a smart decision has become a massive chasm. DIY tools and generic panels have absolutely flooded the market with
Why 2026 cybersecurity leaders must stop selling tools and start solving friction
By Jason Talwar, Principal VP, Methods & Innovation The enterprise cybersecurity market has never been noisier. Global spending is projected to hit $454 billion this year, yet a paradox has emerged: Budgets are growing, but
NewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
NewtonX joined industry leaders at a recent debate hosted by the Market Research Society examining one of the most pressing questions facing the research industry today: do we still need to speak directly to people
NewtonX joins The Debating Group and MRS for a House of Commons debate on the future of AI & research
NewtonX is proud to announce that our COO, Leon Mishkis, has been selected to join a panel of distinguished industry leaders for The Debating Group’s upcoming debate, organized by the Market Research Society (MRS). The
Salesforce Releases CIO Study 2026 as CIOs Enter the Era of Scale
Based on global research with NewtonX, the CIO Study finds AI adoption up 282% year over year as enterprises move from AI pilots to large-scale deployment — and hit bottlenecks in data quality, security, and
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
Survey of 180 leaders uncovers barriers to Agentic AI adoption and offers a roadmap for enterprise success.
