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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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1 results C-Suite
Lippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
The research revealed why CMOs feel confident about growth but not about what’s next, and gave Lippincott and Bloomberg Media the evidence to show the disconnect. Understanding how CMOs see their own role is core
