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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhy ad agencies without solid market research will fall behind in 2026
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ArticleWhy market research is the LLM unlock
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ReportWhy 2026 cybersecurity leaders must stop selling tools and start solving friction
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Case StudyHow Pega used B2B executive insights to close the AI confidence gap
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Case StudyHow Coinbase Integrates AI Insights into Its Go-to-Market Strategy
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Case StudyTikTok + NewtonX Quantify AI Automation Leadership in Advertising
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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PressNewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
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[Webinar] B2B Research Trends: How can insights leaders drive more impact in 2023?
We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.
Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent GRIT Report, “48% of research buyers made at least one poor business decision in the past 6 months due to sample quality or availability.” We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.
Join the conversation to learn:
- Key B2B research trends for 2023, such as buyers searching for new vendors due to poor sample quality
- The 3 principles top tier insights leaders follow to confidently influence decisions
- The Fortune 500’s guide to sourcing trustworthy B2B data
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