How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
A field guide to synthetic data in B2B research
How to avoid the B2B synthetic data trap
Respondent verification in B2B research: Why knowing who’s in your survey matters more than ever
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
Ada set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
The clock on digital certificate management is running out. HID wanted to know if anyone was watching it
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
ADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens