How The Wall Street Journal cut through the generative AI haze with NewtonX insights

Automation for Performance: Global overview and marketer’s guide to AI-powered advertising

Beyond the Deal: Why Brand Migration Makes or Breaks M&A

How to right-size survey sample without undercutting data quality

What changes when your buyer is always available?

The State of AI in B2B Research

Lippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.

Bain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.

Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.

StackAdapt and Ledger Bennett take new B2B research on tour, kicking off September 10 in London

NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data

Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.

The State of AI in B2B Research

NewtonX and Pretzl Launch the 2026 Buyer Group Index

The Confident B2B Marketer 2026

[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it

[Webinar Recap] The future of B2B research starts with the death of panels

[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide