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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhy ad agencies without solid market research will fall behind in 2026
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ArticleWhy market research is the LLM unlock
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ReportWhy 2026 cybersecurity leaders must stop selling tools and start solving friction
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Case StudyHow Pega used B2B executive insights to close the AI confidence gap
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Case StudyHow Coinbase Integrates AI Insights into Its Go-to-Market Strategy
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Case StudyTikTok + NewtonX Quantify AI Automation Leadership in Advertising
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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PressNewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Decision Makers
Brand Perception Research
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
As a leader in enterprise transformation, Pega saw a growing disconnect between enthusiasm for Agentic AI and actual readiness to...
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Brand Perception Research
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Brand Finance needed to recruit a niche group of respondents on a hard deadline. Brand Finance, a brand valuation and...
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