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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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Patreon Launches State of Create Report with Insights from NewtonX
New findings reveal how creators are shifting priorities in 2025, favoring direct audience relationships, stable monetization, and better discovery tools.
Patreon has released its first-ever State of Create report, offering a comprehensive look at the creator economy in 2025. Developed with insights from NewtonX, the report draws on responses from 1,000+ creators and 2,000 fans to highlight key shifts in creator priorities, platform expectations, and monetization challenges.
The findings reveal that creators are moving beyond follower count as a success metric, focusing instead on direct audience relationships, improved discovery, and stable monetization. As platforms compete for creator loyalty, those that enhance engagement tools and revenue models will have the advantage.
NewtonX provided verified insights for this report, ensuring a clear and accurate understanding of creator sentiment. By connecting with a diverse and vetted audience, the research offers a reliable snapshot of how creators are shaping the digital economy.
Read the full report here: State of Create 2025
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