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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleThe 2026 AI paradox: Why evidence density is the new B2B moat
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ArticleThe AI Frontier: How Digital Twins Are Reshaping Product Marketing
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ReportANA + NewtonX: The Confident B2B Marketer (and how you can be one too)
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Case StudyHow Coinbase Integrates AI Insights into Its Go-to-Market Strategy
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Case StudyTikTok + NewtonX Quantify AI Automation Leadership in Advertising
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Case StudySchneider Electric exposes America’s hidden water crisis and calls for smart infrastructure action at Climate Week
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PressNewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
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PressNewtonX joins The Debating Group and MRS for a House of Commons debate on the future of AI & research
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PressSalesforce Releases CIO Study 2026 as CIOs Enter the Era of Scale
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Patreon Launches State of Create Report with Insights from NewtonX
New findings reveal how creators are shifting priorities in 2025, favoring direct audience relationships, stable monetization, and better discovery tools.
Patreon has released its first-ever State of Create report, offering a comprehensive look at the creator economy in 2025. Developed with insights from NewtonX, the report draws on responses from 1,000+ creators and 2,000 fans to highlight key shifts in creator priorities, platform expectations, and monetization challenges.
The findings reveal that creators are moving beyond follower count as a success metric, focusing instead on direct audience relationships, improved discovery, and stable monetization. As platforms compete for creator loyalty, those that enhance engagement tools and revenue models will have the advantage.
NewtonX provided verified insights for this report, ensuring a clear and accurate understanding of creator sentiment. By connecting with a diverse and vetted audience, the research offers a reliable snapshot of how creators are shaping the digital economy.
Read the full report here: State of Create 2025
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