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Patreon Launches State of Create Report with Insights from NewtonX

February 21, 2025

New findings reveal how creators are shifting priorities in 2025, favoring direct audience relationships, stable monetization, and better discovery tools.

Patreon has released its first-ever State of Create report, offering a comprehensive look at the creator economy in 2025. Developed with insights from NewtonX, the report draws on responses from 1,000+ creators and 2,000 fans to highlight key shifts in creator priorities, platform expectations, and monetization challenges.

The findings reveal that creators are moving beyond follower count as a success metric, focusing instead on direct audience relationships, improved discovery, and stable monetization. As platforms compete for creator loyalty, those that enhance engagement tools and revenue models will have the advantage.

NewtonX provided verified insights for this report, ensuring a clear and accurate understanding of creator sentiment. By connecting with a diverse and vetted audience, the research offers a reliable snapshot of how creators are shaping the digital economy.

Read the full report here: State of Create 2025

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