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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat is a synthetic persona? Explaining the synthetic research method built on your own buyers
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ReportThe Confident B2B Marketer 2026
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ArticleWhy synthetic message testing is only as good as the data behind it
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Patreon Launches State of Create Report with Insights from NewtonX
New findings reveal how creators are shifting priorities in 2025, favoring direct audience relationships, stable monetization, and better discovery tools.
Patreon has released its first-ever State of Create report, offering a comprehensive look at the creator economy in 2025. Developed with insights from NewtonX, the report draws on responses from 1,000+ creators and 2,000 fans to highlight key shifts in creator priorities, platform expectations, and monetization challenges.
The findings reveal that creators are moving beyond follower count as a success metric, focusing instead on direct audience relationships, improved discovery, and stable monetization. As platforms compete for creator loyalty, those that enhance engagement tools and revenue models will have the advantage.
NewtonX provided verified insights for this report, ensuring a clear and accurate understanding of creator sentiment. By connecting with a diverse and vetted audience, the research offers a reliable snapshot of how creators are shaping the digital economy.
Read the full report here: State of Create 2025
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