-
Brand & Communications
-
Customer Research
-
Market Opportunity
-
Product Research
Industry & audience expertise
Analyze
-
Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
-
ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
-
ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
-
ArticleInside NewtonX’s verified synthetic research
-
ArticleWhat is a synthetic persona? Explaining the synthetic research method built on your own buyers
-
ReportThe Confident B2B Marketer 2026
-
Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
-
Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
-
Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
-
PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
-
PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
-
PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
New Pega Report Uncovers Urgent Push and Deep Uncertainty Around Agentic AI
Only 34% of enterprise leaders feel confident deploying agentic AI over the next few years, according to new research from Pega and NewtonX, revealing a sharp divide between vision and execution.
As enterprise interest in agentic AI accelerates, new research from Pega and NewtonX exposes a growing confidence gap. While nearly all leaders expect agentic AI to transform their organizations, only a third feel equipped to implement it.
Based on insights from 180 senior leaders across IT, operations, and customer engagement, the report surfaces a clear tension: agentic AI is seen as a breakthrough—but many organizations are still figuring out how to begin.
Read the full report → The Next Great Leap
Key findings:
- 94% expect agentic AI to improve their technology stack
- 93% believe it will enhance customer experiences
- 92% see it benefiting their entire organization
- Yet only 34% feel confident in their ability to implement it
Under mounting pressure from boards, customers, and competitors, leaders remain hesitant—slowed by concerns over governance, security, and strategic clarity.
With verified, expert-sourced data from NewtonX, Pega’s report offers a candid look at what’s fueling enterprise ambition, what’s holding it back, and what it will take to turn promise into real-world impact.
Share
Sign up for our newsletter, NewtonX Insights:
Related Content
Can AI Agents Improve Customer Experience? Teradata and NewtonX Survey Reveals Most Enterprises Aren’t Ready to be Autonomous, Despite Optimism
(Originally published on Business Wire, October 7, 2025) SAN DIEGO–(BUSINESS WIRE)–In a business landscape where customer experience (CX) is a key differentiator, executives are navigating the complex challenge of harnessing AI to drive meaningful impact.
read more