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Webinar
The Science of Synthetic Data for B2B
How to build, validate, and apply synthetic personas in B2B research.
Join NewtonX CEO Sascha Eder and Principal VP, Methods & Innovation leader Jason Talwar for a practical look under the hood of B2B synthetic research.
► NewtonX speaking
► September 16 | 1:00 Eastern
Overview
As synthetic data moves from experiment to everyday research tool, B2B teams are asking a harder question than “does it work?”—they’re asking “how does it work, and when can I trust it?”
The answer lies in the science behind the model: the data sources it’s built on, how synthetic buyer “shells” are constructed and validated, and where the line sits between directional insight and questions that still require human research.
Learn how NewtonX uses syndicated data to create robust foundational shells, how those shells can be connected to client data to develop a more tailored synthetic solution, and look ahead to the next frontier of synthetic data for B2B research.
Webinar
Don’t miss this inside look at the future of B2B research
Register now to join NewtonX CEO Sascha Eder and Jason Talwar as they unpack how Synthetic Personas are built, validated, and applied in real B2B research—and what it takes to know when synthetic insight can be trusted. Save your seat for this practical conversation on the next generation of buyer intelligence.