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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleRespondent verification in B2B research: Why knowing who’s in your survey matters more than ever
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ArticleA $385B liability vacuum: The agentic commerce questions financial institutions haven’t answered
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ArticleThought leadership isn’t thoughtful without real industry insiders
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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Case StudyHow Pega used B2B executive insights to close the AI confidence gap
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Brand Perception Research
Brand Perception Research
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
As a leader in enterprise transformation, Pega saw a growing disconnect between enthusiasm for Agentic AI and actual readiness to...
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Brand Perception Research
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Brand Finance needed to recruit a niche group of respondents on a hard deadline. Brand Finance, a brand valuation and...
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